MARKETING CONSULTANT
ELEVATING MARKETING AMIDST COMMUNICATION
CHALLENGES IN THE NFT REALM
As a marketing consultant, I collaborated with an innovative NFT Web3 company. Our project centred around the launch of their merchandise with 'The Dudes.' Despite the initial absence of a robust communication department within the company, our efforts led to increased engagement, improved sentiment among the audience, and a rise in the floor price of their NFTs from approximately 0.03 ETH to 0.04 ETH. Notably, our work even captured the attention of key figures in the NFT space, including Pepe Coin.
Branding Consultancy
We guided our client through a founder change and rebranding, curating a new golden logo and implementing strategic email marketing. This seamless transition elevated their jewelry brand to a semi-fine, artisanal level with adjusted pricing. We also fine-tuned their brand photos to match the new aesthetic.
CRAFTING A THOUGHTFUL REBRAND :
INSIGHTS AND CURATION
PR studio COORDINATOR
The fashion industry, though demanding, holds a unique allure. A highlight of my journey was accompanying the brand to their debut fashion show in Dubai, a truly remarkable experience.
This role taught me the profound importance of both personal and professional relationships, emphasizing their quality and the power of narrative in our presentations.
My experience in Fashion PR was a dream come true. Starting as an intern and later becoming a freelance PR Coordinator, I played a key role in shaping the brand's identity and website. I also cultivated meaningful connections with renowned stylists.
EXPLORING THE WORLD OF FASHION